Vasiliy Starostin

Starostin Vasiliy

Vasiliy Starostin is Associate Professor of Marketing and Head of Advertising and PR department at the Institute of Marketing, State University of Management, Moscow, Russia.

His professional interests lie in a field of personalised marketing communications, brand management and one-to-one marketing. Vasiliy Starostin is author and co-author of more than 25 publications: books and articles across a range of modern marketing and advertising topics. He has business experience in marketing for consumer products and services as well as for B2B projects. Recently Prof. Starostin has supervised a broad students’ research project in a field of Big Data for university marketing.

Vasiliy Starostin works as an international lecturer in universities in the Netherlands, UAE and Japan.

Introduction to Marketing